Marriage Bureau: a new emerging marketing tool!

It was Sunday morning, Bhavnagar. One of my closest friends was bit confused & tense. He was wearing new and decent cloths. His hair was well combed. Cool Fragrance of perfume coming out from his cloths. I was very silent, observing his entire behavior and each action. Before I speak, his mother came in to room. And directly she asked my friend are you ready? It’s now time to go. I was not getting anything but from this gesture of my friend and his mother I came to a decision that it was a matter of marriage.

My friend immediately asked his mother, you carry on mama; I will be coming with my fiend in five minutes. My friend just turned around to me and took deep breath. He said that he is going to see a girl for a marriage through a marriage bureau. He gave me the all detail regarding this and we went for the place where we all supposed to be.

Here, it was the place. It was the office cum residence of marriage bureau owner. Mukesh bhai, owner of this marriage bureau, came to us, introduce himself to me and my friend and spoke about the girl and her family background. At the same time girl and her family has just arrived. We all went in to the house and have our seat. Mukeshbhai introduced both the family. It was regular talking went on. My friend was getting impatient about the main purpose. We all can see on his face. After few introductory talks, mukeshbhai introduced girl to my friend. As regular process of this situation, both families agreed to give some time to girl and my friend for personal talk.

Both were given one separate room, next to our room. Meanwhile I, both the family and mukeshbhai were sitting in one room. My friends’ mom just introduced me as his sons’ best friends. Before anyone speak anything mukeshbhai have started with lot of questions. Which cast u represent? How old are u? Are u married or not? I was amazed with this lot of questions. I understand that he is looking for the new business opportunity in me!! Then once again he was dominating me in speaking and asking questions. He gave me the history of his Marriage bureau, success rate and all. All other were just busy in their talks.

After collecting all required information from me, Mukeshbhai came to me with one bulky file. He opened it and showed to me. It was full of bio-data of girl from my cast!! One by one he was just giving me the choice do you like this, she is MBA with good family background, same like you. This really suits you. From my confusing face he just stopped all and said to me, you don’t worry we have lot bio-data. We in this profession since 10 years, we made more than 200 success marriage. We will defiantly help you. It was like kirana store!! This is nothing, we have also choice of divorcee, break up, widow etc. we have all kind of variety. I was really become silent. There were so many thoughts and coming out in my mind. Like he said we have lot variety! We have done for divorcee, break up and all. I could not get this situation. Somehow I was able to mange to get out from him. And silently be seated next to my friends’ father. Both family were talking about their business and sharing information to each other. During this, a topic of branded apparel comes out. Immediately mukeshbhai came in the center and addressed us. If anyone from want branded clothes, we have also one store in main market. You all can visit and can purchase from them. He gave us all the available products at his store and brands. Meanwhile my friend and girl came out from room.

Both families were trying to find by the gesture of my friend and girl. That how it was! And of course I was just thinking about mukeshbhai and his aggressive marketing style for his marriage bureau and his branded apparel store!!

A nice TRIP..

It was 3rd November, Friday, 2006, I was on my regular official work. Around 9 a.m., waiting for bus for my regular tour. My boss was also with me with a purpose of diwali wish to our customer. There comes the bus. It was with full of passengers. My boss told me pointing to the same bus, bhai tu ja ke zara bus me jagah lele (you please go and get the seat). I put down my luggage laying with my boss and run towards the bus. I pushed all the passengers who were also pushing others to get in the bus and have their seat. That chaotic atmosphere realizes my naughty childhood. And I was enough young to push all other passengers aside and got in the bus. Usually the door of the bus comes at the center of bus on left side. I get in the bus, from right I found there seat empty. I jumped like monkey and got hold of these three seats. I sat down on it with full satisfaction and felled very relaxed.

After few minutes, my boss with all luggages gets in the bus. From his face I understood he was asking me to take the luggage which sure to enable him comfortably get in the bus! We both sat down and now it’s our turn to watch others to getting in the bus with all belonging. There was very high rush and I have got the information from other that hey all were pilgrimage. One by one, young and old, gents even the ladies all were pushing each other to make their way towards the available seat. And it was like anything!! By seeing them I even have doubted my self that before few minute I was also the one of them. God!! Now it was time to left the station. The ticket checker was the last one to push all passengers clinging in the bus. After pushing all passenger like pushing clothe into the cupboard, he was mange to close the door. He stretched the strings which lead to ring to bell and give the indication to the driver for driving. The bus got started with big noise & with breathtaking jerk. Now the bus was on its way. The ticket collector has just started to give tickets to passengers.

After issuing some ticket I found ticket collector shouting on one old age uncle. That drawn the each passengers attention there, including me. Ticket collector was shouting that you would have to buy the ticket if these children traveling with you & if they were above 3 years. He was shouting in Gujarati. The old age uncle was silent with no facial expression. Ticket collector did the same shouting again. But uncle still not listening him and now with ignorance. Ticket collector got very angry; he put his hand on uncle’s shoulder and did the same thing again. Now that uncle has just started concentrating him and listening but no action still!! Uncle shouted him with only two words “No Gujarati”! Then ticket collector repeated the same rule in Hindi. Giving importance on each word. Each passengers of the bus was watching this confusing conversation. After repeating rule in Hindi , ticket collector with irritating shouted in bus and told all us Are bhai koi to ise samjao (for god said please let him explain ). Suddenly uncle stood up and with very warm response he just pointed his finger towards his own ears and waves his hands showing the gesture of little. We all understood he could only listen less. With this, ticket collector making himself bit relaxed he explained the rule in by his body language. But… again... The poor ticket collector has to suffer! Uncle spoke with big noise “Only English”! Ticket collector with confusing gesture left the uncle and start offering ticket to other passengers. It was very funny. All other were laughing. After some time one middle age man who was sitting next to the uncle, convinced what was the mater. After 25 minutes of this fantastic drama, both were managed to do the transaction. Ticket collector was so fed up, that he was shouting to all with very dismal face.

It was now 11:45 am; bus has just got the halt. Few passengers got down and few get in. For these new passengers ticket collector have start asking them for their destination and gave their ticket. Meanwhile from the last seat, two ladies, one with her little child, an only 4-5 year old , other with her 16-18 year daughter. Both were with big voice shouting on each other. Once again it’s very common for all of us to turn back and trying to getting what’s the matter. If you could remember the normal bus, it is 3 by 2 seater and last seat was generally 5. One who was holding her little child opposite to the window side and other one with her daughter was just next her. Both were by (in words) fighting. Ones gain whole bus has put their eyes on these two angry women with curiosity! After few minute I was able to get the entire mater. My boss... With very eagerness... Asked me what was for that? I told him that the lady who was sitting to window side, her child had just pull her daughters’ wrist watch with an intention of to play with the watch. But daughters’ mother was forcing her to convince her that her little child was trying to steal her daughters’ wrist watch!!!! And once again we all laughed like anything.

Meanwhile, I found my destination coming near and it was time get up and stands to the door. The moment I was just half stood up three passengers who were standing right from journey, pushed me got my seat with showing apologizing gesture on their face. And have their seat. My destination have just arrived, we both get down from the bus and have just shake our head. My boss told me that this trip will always be in his remembrance for his whole life!!